Evaluation Question - 3

Evaluation Question:

What have you learnt from your audience feedback?

Audience feedback was crucial for our music video production. It helped us develop ideas and aided us into being able to choose the best genre for our chosen target audience. We conducted a questionnaire; in which we asked friends, family and many different age groups throughout our school.

Within our group we wanted to focus on the genre of pop music as we thought it was a diverse and open genre; in which most people would like it. We also knew quite a bit about pop music ourselves, as we regularly listen to it. We anticipated that people of our age 14-18 would choose pop as their favourite genre. However, our results varied. Most participants our age actually had a diverse interest in music, with the majority choosing the options of either rock/pop/R&B or dance music. Although our feedback displayed a wide range of genres, people still listen to pop almost daily, at minimum weekly. Conveying that although people may prefer other genres; they still choose to listen to pop music.

Due to the varied opinions we decided to create a sub-genre. Therefore choosing Pop/Dance as our genre. We could still use our original chosen genre but infused a dance element, to make it 'fresher' and appeal to a wider audience. Our questionnaire feedback proved helpful for our production and we could understand what people would want from a music video.

The audience feedback also shows that often results are different from what you expect, again showing the necessity of needing audiences view points. It was also interesting to see how older age groups do have a particular chosen genre, being rock music. Also much younger students of around 12 years old regularly chose Pop as their favourite.

We as a group also learned from this as we had to research dance music further in order to achieve our video. It also meant we learnt how to adapt our ideas due to feedback, ultimately making the audiences feedback being critical for our task.

We also decided it would be a good idea to get feedback on our production. We asked members of our class, other students, teachers and family members to give us their opinions. We were surprised how different age groups reacted. The older audience understood our narrative, whilst younger viewers couldn't understand why we included the male role. This showed us that we should have shown the storyline clearer in order for a younger audience to understand; especially when our production was aimed for them. However, our feedback was mainly positive with people particularly liking the fast pace, reverse shots and the contrast of the male and female shots.

Overall, we have learnt that audiences feedback does not always conform to our assumptions. However, the results helped us to construct a more exciting and successful production, in which we were able to use the feedback productively to ensure our chosen genre fitted the target audience appropriately. We have learnt that gaining feedback is a huge part of creating our production and furthered our general knowledge of our audiences. We also found that even once completing our production, things we did not think about may happen. Displaying how much research is needed to provide a production accurately suited to our target audience. Whilst everyone enjoyed our music video, there was just a few misunderstandings, in which we could rectify in the future.